When it comes to self publishing, you don’t have a marketing expert to help you along the way. The marketing, cover design, editing – all of it is all on YOU. Today, I’m going to be focusing on one very important aspect. Marketing – more specifically, using social media to market. Here is how I’m marketing my book using social media and some helpful tips to get you started!
TikTok
One of the hottest places to sell your book is TikTok! A huge movement of TikTokers who focus primarily on talking about books – aka “BookTok” – are always looking for new recommendations. Jump on TikTok and start making videos about your writing journey and your own book preferences. Use “trending” sounds to help grow a following and then start talking about your book. Push your newsletter. Show off your cover. Once you reach a certain number of followers, you can even sell your book via TikTok.
Start a Blog
Surprise, I have a writing blog! Which you obviously know, as you’re reading it right now! One way I am marketing my book is by writing about my process on a blog. Then, I take an image and create a Pin via Pinterest. I share my expertise with other authors, and it gets people to visit my page, see my newsletter, and start following me!
Additionally, if you put the money into your blog and purchase a domain name, you can also add Google Adsense to your blog, post affiliate links, and create your own mailbox. This allows you to look more professional, which is always a plus.
As I said above, I share my blog posts on Pinterest. Not only that, I also share my affiliate links to products and will eventually share my book! You can share your landing page, your cover, etc. to create fancy, eye catching posts to get people to your blog. Once you hook them and get their email in your newsletter circulation, you could have a customer for life!
It can also help you connect with other authors. People use Pinterst as a search engine, and if you’re posting consistently on a blog or posting pins consistently, eventually people are going to stumble upon your pin. If you utilize SEO and the correct keywords, you’ll get there even faster!
There is no one way to market your book. This is just how I, personally, am marketing my book. However, social media is an EXTREMELY powerful tool, and you should absolutely be doing everything you can to get the word out there about your novel. If you simply post your book on Amazon and hope someone will buy it – chances are, they won’t.
If you want more helpful writing tips, AND a sneak peek at my contemporary rom com, be sure to sign up for my newsletter!
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